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“Free shipping” can boost the sales of dropshippers

Posted on February 17th, 2012. Written by Susan Turner.

In the highly competitive business environment, taking a lead from the competitors and survive successfully in the market is quite difficult and challenging. Modern buyers are astute and before placing their orders, they keenly observe the website of the dropshippers to know about every minor detail of the products. They make cost vs. benefit analysis of the offers of various dropshippers and then place their order to the one who offers high value with minimum amount of money. Studies have shown that “Free Shipping” is one of the most enticing features of the offer that has the ability to boost dropshippers’ sales.

No “Free Shipping” prevents customers to buy

The phrase “Free Shipping” has the power to grab large amount of customers. According to an estimate, 46% of the shoppers who prefer to shop online cancel their orders when they come to know that the offer does not include “Free Shipping.” They choose the items, place them in the shopping cart and as soon as they realize that the order is going to cost them more due to high shipping charges, they cancel them and go to some other dropshipping site where shipping is free.

According to another study, 75% of the customers who prefer to shop online will likely spend more if the deal they are interested in has the feature of shipping with out even spending a penny. However, the problem here remains with the dropshippers because they cannot offer free shipping from their own expense, since they also pay for the shipping to the manufacturers who commit to deliver their products directly to their customers.

How to offset “Free Shipping” expense?

Dropshippers must offer “Free Shipping” to the customers, but wisely, since this phrase written at the top of their website has the potential to attract a lot of customers towards their offers. The best way through which dropshippers can relax the burden of expense of “Free Shipping” is by making a wise and balanced price policy of the product. The best way to offset the “Free Shipping” expense is by lowering the discount rate on the product and offering free shipping on the product. This is the most balanced policy for the wholesale suppliers as well as dropshippers to boost your sales with out adding to your expense.